REDEFINE YOUR STYLE. UNLEASH YOUR CONFIDENCE.

Hi Friends,

Meet Alex: Style Meets Real Life

Hi, I’m Alex! With 12 years of experience in fashion retail and personal shopping, I’m here to simplify your mornings and help you feel confident in whatever you wear.

I know that life moves fast—I'm a proud mom who understands the balance between looking good and staying practical. Whether it's an elegant evening outfit or comfy loungewear for running errands, I’ll help you make it work.

Over the years, I've learned when to invest in timeless pieces and when to skip the trends. Sometimes, the perfect outfit is already in your closet—it just needs a fresh perspective.

Whether you’re looking to refresh your wardrobe or elevate your everyday style, I’m here to help uncover your unique look and boost your confidence.

Let’s Get Dressed IRL →

xoxo

Alex

Work With Me

Services →

Get in Touch →

Digital Style Guides

Upgrade your style effortlessly with our Themed Style Guides – your quick pass to a mini-fashion revamp.

Each guide packs a punch with a Themed Moodboard for inspo, a clickable Shopping List, and an Idea Guide for endless outfit ideas.

Whether you're into a quick style help or looking for a killer gift, snag your guide now for a stress-free style boost.

BROWSE STYLE GUIDES→

WINTER 24 STYLE GUIDE IS HERE

Here’s What You’re Saying

I had the pleasure of working with Alex to revamp my wardrobe.. Despite the physical distance, Alex connected with me in a way that felt like they were right there in my closet. Through virtual consultations, she took the time to understand my style, preferences, and lifestyle, making the entire process seamlessly and digestible. The virtual connection didn't hinder the level of expertise and personal touch Alex brought to the experience. I now have a wardrobe that feels curated just for me, and personalized lookbooks to keep me inspired each day I get dressed
-Patricia
Working with Alex is an absolute game-changer. I've always found the idea of updating my wardrobe to be a bit intimidating, but Alex made the entire process feel incredibly easy and achievable. They have an amazing talent for understanding personal style and seamlessly translated my preferences into a curated collection of clothing that felt like 'me.' Alex’s approach is warm, encouraging, and non-judgmental. I now have a wardrobe that not only suits my lifestyle but also makes me feel confident and stylish. I can’t wait to continue to work with Alex to transition my wardrobe into each new season.
-Nancy
Alex really is my secret weapon! I really struggled to manage my wardrobe when I turned 30. I never knew what to wear, shopping for clothes was a chore and I felt like I never looked put together. I was recommended to Alex by a friend and took a dive. It was such a relief to have her help. I no longer have to wish I dressed like my inspo pinterest board. I can live it.
-Chantal
I am so grateful for Alex and her guidance in transforming my wardrobe. Alex and I connected right away and felt like welcoming a friend into home. Alex has an exceptional eye for understanding personal style and effortlessly curated capsule wardrobe that aligns with my lifestyle and reflects my individuality. I feel confident and stylish in my everyday looks. Thank you for making fashion not just about clothes, but about self-expression and confidence!
-Allanah